Recent Bob Macintyre Articles

Elijah Craig Turns Whiskey Spelling Debate Into Global Campaign

Elijah Craig Turns Whiskey Spelling Debate Into Global Campaign

Heaven Hill Turns a Spelling Spat Into a Global Marketing Moment for Elijah Craig There are few arguments in the spirits world more reliably guaranteed to ignite a bar-room debate than the spelling of the drink in the glass. Whiskey or whisky? With an "e" or without? Depending on which side of the

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Posted at: 09-28-2026
11 Whiskeys to Try Instead of Elijah Craig Small Batch

11 Whiskeys to Try Instead of Elijah Craig Small Batch
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